Landing a new job offer is exciting, especially in our dynamic heavy equipment industry – be it truck, agricultural, or earthmoving machinery. But what happens when that enticing offer comes from a direct competitor? This situation presents more than just a career decision: it’s a complex ethical and professional challenge. Your actions during this transition can significantly impact your reputation and future opportunities within our close-knit sector.
This article will guide you through the ethical considerations and professional conduct required when navigating a job offer from a competitor, helping you make the right choices and ensure a smooth transition.
The landscape: why this matters
The heavy equipment dealership world in Australia and New Zealand is a competitive space, with constant demand for skilled professionals. Whether you’re a seasoned technician, a parts interpreter, a sales consultant or a service manager, your expertise is highly valued. This demand naturally leads to attractive offers, sometimes from companies you know well – your competitors.
While legal documents like employment contracts often contain clauses designed to protect businesses (such as non-compete or non-solicitation clauses), the focus here isn’t just on legal technicalities. It’s about upholding your professional integrity, maintaining valuable relationships, and ensuring your career reputation remains stellar. Burning bridges, even unintentionally, can have long-lasting consequences in an industry where reputations travel fast.
Protecting what isn't yours: confidentiality and trade secrets
One of the most critical ethical considerations revolves around confidential information. Every business, including your current dealership, holds valuable proprietary knowledge. This isn’t just around “secret formulas”, it includes:
- Client details: Specific names, contact information, purchase history, and unique preferences of customers (e.g., individual farmers, transport operators).
- Pricing and financial data: Detailed pricing strategies, discounts, internal budgets, and financial performance reports.
- Business strategies: Upcoming marketing plans, product development roadmaps, and unique “know-how” that gives your current employer an edge.
It’s vital to distinguish this from your general skills and knowledge. Your ability to diagnose a complex machinery fault, build rapport with customers, or understand sales cycles – that’s your personal expertise. You’ve earned it, and it’s portable. However, specific client lists, unpublished pricing models, or internal operational strategies are likely confidential.
Ethical conduct to avoid breaches
- Leave data behind: Never, under any circumstances, copy, download, or retain any electronic or physical confidential information. This includes client lists, parts databases, financial reports, or internal strategy documents. Even if it seems harmless, it’s a serious breach of trust and potentially illegal.
- Return all property: Ensure all company property – laptops, phones, keys, security passes, and physical documents – are returned.
- Adhere to IT policies: Be aware that your employer may monitor work emails and internet use on company systems. Avoid using work systems for personal matters or for any activities related to a new employer.
- When in doubt, ask: If you’re unsure whether specific information is confidential, it’s always best to err on the side of caution and not use it. Consider seeking independent advice if the stakes are high.

Navigating Restraint of Trade clauses: clients and colleagues
Restraint of Trade clauses are common in contracts and are designed to protect the legitimate business interests of the employer.
- Clients: Avoid actively trying to persuade or entice clients of your previous employer to transfer their business to your new employer. This specifically applies to clients you had direct dealings with or significant influence over. The relationships you built were often facilitated by your current employer and leveraging them immediately for a competitor can be seen as unethical.
- Colleagues: Refrain from inducing your former colleagues to leave and join your new employer. Businesses invest heavily in their teams and undermining that stability can damage your reputation.
The key word here is “solicit” or “persuade.” This generally implies direct contact aimed at encouraging a change in business or employment. Maintaining a friendly professional relationship is fine, but actively poaching is a different matter.
The professional departure: resigning with integrity
How you resign speaks volumes about your professionalism and will be remembered long after you’ve left. Always aim to avoid “burning bridges.”
- Communicate personally: Your immediate manager should be the first to know, ideally in a face-to-face meeting or video call. This shows respect.
- Professional resignation letter: Keep it concise and positive. State your intention to resign, outline your notice period, offer to assist with the handover, and express appreciation for your time. This is not the place to vent frustrations.
- Focus on the future: Frame your departure around your personal career goals and aspirations, rather than any negatives of your current role.
- Assist with handover: Offer to train your replacement or prepare detailed handover notes. This helps your former employer and reinforces your professionalism.
- Maintain performance: Continue to work diligently and professionally until your very last day. Your reputation in your final weeks will leave a lasting impression.
- Manage communications: Discuss with your manager how your departure will be communicated to colleagues and clients. Don’t assume it’s appropriate to spread the word independently.
The ethical imperative: conflicts of interest
A conflict of interest arises when your personal interests clash with your professional duties. When you receive a competitor’s offer, a potential conflict immediately exists.
- Disclosure: If you’re unsure about specific contractual obligations, seek independent legal advice. Some contracts may require you to disclose the nature of your new employment to your current employer, especially if there are valid restraint clauses. Transparency can sometimes facilitate a smoother transition and demonstrates integrity to both parties.
- Recusal: If a conflict arises (e.g., you’re asked to work on a project directly competitive with your new role while still serving out your notice), you should ethically recuse yourself from those tasks.
Your professional reputation: a long-term asset
Your reputation in the truck and machinery dealership world is invaluable. It extends beyond any single job. Maintaining it requires consistent ethical behaviour throughout your career, but especially during a transition to a competitor.
- Avoid disparagement: Never make negative statements about your former employer, colleagues, or management, whether publicly or privately. This includes social media. Your professional network is crucial for long-term career growth, and negativity can quickly damage it.
- New employer’s perspective: Reputable new employers will also be mindful of legal and ethical obligations. They’ll appreciate your transparency about existing commitments and will likely be wary of candidates who appear to encourage breaches of contract or trust. Demonstrating integrity from the outset will only enhance your standing with your new team.
Key steps for you
- Review your contract: Understand your notice period, and any non-compete, non-solicitation, or confidentiality clauses.
- Seek independent legal advice: This is crucial to understand the enforceability of any clauses and ensure you navigate the transition correctly.
- Strict confidentiality: Absolutely do NOT take or disclose any confidential information.
- Professional resignation: Inform your manager personally, provide a positive letter, and assist fully with handover.
- Ethical conduct: Be aware of and manage any potential conflicts of interest.
Navigating a job offer from a competitor is a significant moment in your career. By prioritising ethical conduct and professional integrity, you can mitigate risks, protect your valuable reputation, and position yourself for long-term success in the Australian and New Zealand heavy equipment industry. Teamrecruit is always here to offer advice as you consider your career options.
Teamrecruit is Australia’s most established recruitment agency specialising in truck, earthmoving and agricultural machinery dealerships in Australia, New Zealand, the South Pacific and Southeast Asia. Find out more about Teamrecruit and how we support employers and candidates in the dealership industry.