Landing a job interview is a big win, but it’s just the first step. To truly impress a potential employer especially in the competitive world of dealerships, you need to do your homework. Gone are the days when simply knowing the company’s name was enough. Today’s employers expect candidates who are informed, engaged, and genuinely interested in the opportunity.
So, before you walk into that interview, fire up your search engine and dive deep! Here’s what to Google about a dealership to gain a competitive edge.
Beyond the "About Us" page: uncover the dealership's story
Most dealerships have a website with an “About Us” section. While this is a good starting point, don’t stop there. Dig deeper to understand their history, values, and mission. Look for clues about their culture and how they position themselves in the market.
Key questions to ask:
- When was the dealership founded?
- Is it family owned or part of a larger group?
- What brands do they represent?
- What are their core values and how do they demonstrate them?
Inside scoop: employee reviews and insights
Seek out employee reviews on platforms like Indeed or Glassdoor. These can provide valuable insights into the work environment, management styles, and employee satisfaction. Pay attention to both positive and negative feedback, looking for patterns and recurring themes.
Key questions to consider:
- What do employees say about the company culture?
- Are there any red flags regarding work/life balance or management practices?
- How do they rate their overall experience working at the dealership?
The social media sniff test
Check out the dealership’s social media presence. Their Facebook, LinkedIn, or Instagram profiles can reveal a lot about their values, how they engage with customers, and the kind of image they project.
Key things to look for:
- How active are they on social media?
- What kind of content do they share?
- Do they showcase employee achievements or community involvement?
- Does their online presence align with their stated values?
News and achievements: stay in the loop
Search for recent news articles or press releases about the dealership. Have they won any awards? Are they expanding or launching new initiatives? This shows you’re keeping up with industry trends and demonstrates your genuine interest.
Key questions to answer:
- What are the dealership’s latest achievements?
- Are they involved in any community initiatives?
- What are their plans for the future?
The competition: know your industry
Research the dealership’s competitors. What brands do they carry and how do their offerings compare? This demonstrates your understanding of the market and your commitment to the industry.
Key questions to ask:
- Who are the main competitors in the area?
- What are their strengths and weaknesses?
- How does this dealership differentiate itself?
Go beyond Google: tap into your network
Do you know anyone who works or has worked at the dealership? Reach out to them for insights and firsthand perspectives. Their experiences can provide valuable information that you won’t find online.
The takeaway
By thoroughly researching the dealership, you’ll not only impress your interviewer but also gain a deeper understanding of the company and whether it’s the right fit for you. This preparation will help you ask informed questions, demonstrate your genuine interest, and ultimately increase your chances of landing the job.
Teamrecruit is Australia’s most established recruitment agency specialising in truck, earthmoving and agricultural machinery dealerships in Australia, New Zealand, the South Pacific and Southeast Asia. Find out more about Teamrecruit and how we support employers and candidates in the dealership industry.
