Think writing a job ad is as simple as listing duties and hitting “publish”? Think again. In today’s competitive market, a bland job ad is like a rusty bulldozer – it just won’t move the talent you need. If you’re in the heavy equipment game (agriculture, trucks, construction, earthmoving – you name it), your job ads need to be as powerful as the machines you sell. Here’s how to craft job descriptions that attract top talent and build your employer brand.
Start with a vision, not a checklist
Before you even think about keywords or salary, take a step back. Picture your ideal employee. What skills do they have? What experience sets them apart? What kind of person would thrive in your dealership’s culture?
Once you’ve got that image in mind, think about the job itself. What are the core responsibilities? How does this role contribute to the overall success of your dealership? What’s exciting about this job? Put yourself in the candidate’s shoes – what would make them want to apply?
Sell the impact, not just the tasks
Don’t just list duties like you’re writing an instruction manual. Instead, show candidates how this role makes a difference. Does it contribute to your dealership’s growth? Does it involve working with cutting-edge technology? Does it support your commitment to customer satisfaction?
For example, instead of saying “process invoices,” you could say “play a key role in ensuring the smooth financial operation of our dealership and contribute to our continued success.” Sell the bigger picture, and you’ll attract candidates who are motivated by more than just a pay cheque.
Skills over degrees (sometimes)
While qualifications are important, don’t get hung up on formal education. Many skilled technicians, salespeople, and managers have gained their expertise through experience, not just textbooks. Focus on the competencies you need, whether they were gained through formal training, on-the-job learning, or even personal projects.
By being open to diverse backgrounds, you’ll widen your talent pool and attract candidates who might not fit the traditional mould but have the skills to excel.
Freedom and flexibility – today's must-haves
In today’s world, people value flexibility and autonomy. If your role offers flexible hours, remote work options, or the ability to manage their own workload, shout it from the rooftops! Show candidates that you trust them to get the job done, regardless of where or when they work.
Ditch the jargon, embrace authenticity
Leave the “rockstar” and “ninja” language to the gamers! In the heavy equipment industry, authenticity and clarity are key, so use straightforward language that reflects your dealership’s culture and values. Focus on the skills and experience that matter and avoid clichés or buzzwords that might turn off potential candidates.
Show me the money (and the perks!)
Let’s be honest, compensation matters. Don’t be afraid to be upfront about salary ranges and benefits. Do you offer performance bonuses? Opportunities for professional development? A supportive team environment? Lay it all out there!
Don't be a bore – get creative!
Your job ad is often the first impression a candidate has of your dealership. Make it count! Use strong visuals, engaging language, and even multimedia elements to showcase your brand and make the role stand out. Think videos, employee testimonials, or even virtual tours of your workplace.
Job ads are a powerful tool for attracting top talent and building your employer brand. By following these tips, you can craft compelling job descriptions that showcase the best of your dealership and make the right candidates eager to join your team. Need help finding the perfect fit? Teamrecruit is here to assist – contact us today!
Teamrecruit is Australia’s most established recruitment agency specialising in truck, earthmoving and agricultural machinery dealerships in Australia, New Zealand, the South Pacific and Southeast Asia. Find out more about Teamrecruit and how we support employers and candidates in the dealership industry.
