When recruiting for the competitive heavy vehicle, machinery and equipment industries, dealerships and manufacturers need every advantage to attract the right skilled professionals for the job. Your LinkedIn company page is a powerful tool, but are you using it to its full potential? Here’s how to turn your page into a magnet for top talent.
Showcase your culture: go beyond the basics
Your LinkedIn company page is more than just a digital brochure, it’s your chance to showcase your company’s personality and values.
- Share employee spotlights: Highlight individual achievements, team collaborations, and behind-the-scenes glimpses of daily life at the dealership.
- Celebrate milestones: Did you just win an award? Host a company barbecue? Share these moments to create a sense of pride and excitement around your company.
- Post videos and photos: Engaging visuals humanise your brand and make it more relatable.
Highlight career opportunities: sell the journey, not just the job
Job seekers are looking for more than just a paycheck, they want a place where they can grow and develop their careers.
- Share success stories: Feature employees who have progressed within your company, showcasing internal mobility and career pathways.
- Talk about your training programs: Do you offer technical certifications or leadership development? Shout it from the rooftops!
- Emphasise mentorship and coaching: If you have a strong mentoring culture, let candidates know that their career growth is a priority.
Engage with your audience: be a resource, not just a recruiter
Don’t just post job ads, create content that provides value to your ideal candidates.
- Share industry news and trends: Position your company as a thought leader and keep followers informed about what’s happening in the market.
- Offer helpful tips and advice: Provide insights on technical skills, career development, or even work-life balance in the automotive industry.
- Ask questions and encourage discussion: Spark conversations around topics that are relevant to your target audience.
Leverage your employees: turn your team into brand ambassadors
Your employees are your greatest advocates and can give potential employees a more personal insight into your company.
- Encourage employees to share company content: This amplifies your reach and provides a more authentic view of your workplace.
- Highlight employee endorsements: Ask satisfied team members to share their positive experiences on your company page.
Measure your impact: track and refine your strategy
LinkedIn provides analytics to track your page’s performance, so use this data to refine your content strategy and maximise your company’s impact on the platform.
- Monitor your engagement rates: Are your posts getting likes, comments, and shares?
- Track follower growth: Are you attracting the right kind of candidates
- Analyse referral traffic: Are people clicking through to your career page?
Remember: consistency is key
Regularly posting fresh, relevant content will keep your dealership top-of-mind for job seekers. By showcasing your unique culture, highlighting career opportunities, and engaging with your audience, you’ll turn your LinkedIn company page into a powerful recruitment tool.
Teamrecruit is Australia’s most established recruitment agency specialising in truck, earthmoving and agricultural machinery dealerships in Australia, New Zealand, the South Pacific and Southeast Asia. Find out more about Teamrecruit and how we support employers and candidates in the dealership industry.
